Fitness resorts offer many fitness-related activities, so what exactly are guests looking for when they choose to stay at a fitness resort? Here are a few trends to help you stand out from your competition:
Provide an Overall Healthy Experience for Guests
Now more than ever, people are seeking active lifestyles, embracing going “green” mentalities, and eating locally grown foods. Guests do not come to a fitness resort to laze around or eat junk food. They come to get exercise and eat well while enjoying time away from home. Cater to your guests by providing them with these types of healthy experiences.
Focus on Families
Accommodating your child guests will surely outshine competitors who do not offer such perks. Today, guests are not always looking for places they can escape to, but a place to bring their children. To attract families, offer family-oriented activities such as:
- Family-friendly golf
- Game rooms
- On-site child care
With such variety, every member of the family is sure to find an activity they will enjoy.
Teach Your Guests Something New
When staying at a fitness resort, guests are looking for opportunities to learn more about staying healthy after they leave your establishment. They want to know that your facility will supply useful information that other facilities do not. Your facility can provide learning opportunities for your guests by offering:
- Fitness classes with commentaries explaining alternative methods to try at home
- Workshops on how to improve your day-to-day lifestyle or set better goals
At the end of their stay, guests will go home happy having learned how to improve their lives and they will want to come back to see what else they can learn.
Honor Diversity by Including Everyone
Society today is very diverse culturally and generationally. In order to attract and retain the most members, it’s important your facility provide workshops, events, and menu offerings that satisfy every type of guest. Some examples include:
- Customizing workshops by group (i.e. how seniors or pregnant women can exercise safely)
- Teaching fitness techniques from around the world
- Serving meals from different cultures to please those who grew up on such fare and entice those who haven’t tried new cuisines
Offer Financial Savings
America’s most recent recession has made families stricter with what they spend their money on. They are looking for the best deals available. There are many ways your facility can offer financial savings to your members, such as offering:
- Trial memberships
- Discounted initiation fees
- Special financing opportunities
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