Comment cards are an extremely useful resource at any hotel. They provide positive and negative feedback, suggestions, and concerns from your guests so you may address and improve future experiences. But, to get the most out of your hotel comment cards you must be asking the right questions.
What Should Comment Cards Include?
Overall, hotel comment cards should address all areas of your hotel so you may get the most beneficial feedback. They also make guests more comfortable about voicing their opinions. Common items addressed on hotel comment cards are:
- Room cleanliness
- Politeness and helpfulness of staff
- Quality of food provided (continental breakfast, hotel restaurant, room service)
Also, there is usually space provided for additional comments, but sometimes guests don’t think about other areas of your hotel to review, like hotel amenities. So, it’s important to address these areas.
Customer Hotel Gym Experience
A hotel gym is a great amenity to provide your guests. Many guests appreciate the convenience of these hotel gyms and can judge them harshly if they’re not up to par. Make sure your hotel is getting the most out of the hotel gym by adding some of these questions to your hotel comment cards:
- Were you satisfied with the equipment provided?
- Were all of the machines running properly?
- Were you satisfied with the overall cleanliness of the hotel gym?
- Was there an ample supply of towels available for use?
- Were there any supplies missing? (e.g. resistance bands, workout mats)
- Do you have any additional comments or concerns?
By asking these questions, you can improve upon your hotel gym and ensure that your guests are getting the quick workout that they desire.
Pool Area Improvements
When visiting a hotel, guests expect a pool area where they can relax and have fun—especially if they are staying for a few days. Add a few of these questions to your hotel comment card so you may get a feel for how your guests viewed their pool experience:
- Were you satisfied with the hours posted for the pool area?
- Was the pool area cleaned to your satisfaction?
- Was there an ample supply of towels available for your use?
- Do you have any additional comments or concerns?
Guests don’t want to feel like their comments are being ignored, so be sure to address any concerns so you may improve guest experience at your hotel. If you don’t, they will be unlikely to return.
Next Up: How to Prevent Negative Guest Experiences
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